Break & Cheer - From the Rift to the Frame

Think your cheering game is strong? Try to turn it into art! Break & Cheer presented by KitKat is back, and we want YOU to turn your break into bold, beautiful, cheer-worthy art. So grab some snacks and let your inner Hwei take the stage!

Whether it’s a dramatic Baron steal, your OTP champ, or one of the many cute creatures on the Rift — this is your time to shine. And with the mystical Spirit Blossom festival in full bloom, why not paint your break in hues of cherry blossom pink, drifting spirits, and enchanting folklore? If you’re lucky, your art could even make it onto the finals broadcast! Win sweet prizes, with the main prize being a trip for two to the LEC Summer Finals in Madrid. What are you waiting for? Have a break, grab your brush, and colour the Rift.

Abridged Terms and Conditions

18+. No Purchase Necessary. Prize Draw for a chance to win 1 of the following prizes:

• 1st place: Trip for 2 to the LEC Finals in Madrid, including round-trip travel, accommodation, and tickets to the LEC Finals event
• 2nd place: 100 € Riot Games Store Voucher, 1 “Have a break” emote and 5 KitKat Hextech chests (Digital Items for the Videogame ‘League of Legends’)
• 3rd place: 50 € Riot Games Store Voucher, 1 “Have a break” emote and 5 KitKat Hextech chests (Digital Items for the Videogame ‘League of Legends’)
• 4th to 10th place: 1 “Have a break” emote and 5 KitKat Hextech chests (Digital Items for the Videogame ‘League of Legends’)
• 11th to 50th place: 1 “Have a break” emote and 1 KitKat Hextech chest (Digital Items for the Videogame ‘League of Legends’)
• 51st to 100th place: 1 KitKat Hextech chest (Digital Item for the Videogame ‘League of Legends’)

A maximum of 1 entry per person is allowed. Total of 100 winners. Closes at 23:59 CET on 08.09.25. Participating countries where legal only. Entrant’s responsibility to verify if the laws of their country allow.

The competition is open Europe wide, excluding Italy and Romania.

Full Terms and Conditions

These Terms and Conditions (the Terms and Conditions) prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry instructions are deemed to form part of the Terms and Conditions and by entering this promotion all participants will be deemed to have accepted and be bound by the Terms and Conditions. Please retain a copy for your information.

The Promoter takes data protection seriously. By entering in this promotion, you confirm that you have read the Privacy Policy and agree to these Terms and Conditions of the promotion. By submitting any information required as part of their participation into the promotion, participants agree to their information being held and processed in accordance with the General Data Protection Regulation (GDPR) or applicable data protection laws.

The Promotion:

Open to anyone that sees the promotion and are residents of participating countries where the promotion is legal but excluding employees (and their immediate families) of the Promoter, affiliated companies, agents, or anyone else professionally connected with the promotion.

The promotion is void where prohibited by local laws. It is the responsibility of the entrant to ensure the legality of entering this promotion under the laws of their country of residence.

Entrants must be 18 years or over.

No purchase necessary; however, a valid Riot Games account, which is registered on the FTW platform and access to the internet are required. If you do not have a Riot Games account, you will need to create one in order to participate. Please see

• The entrant entering the promotion must be the owner of the Riot Games account used.
• Maximum one (1) entries / account. Maximum one (1) win per person.Failure to comply with any part of these clauses will disqualify the respective entry from the promotion. 

Promotional Period

This promotion opens at 18:00 CET on 23.08.25 and closes at 23:59 CET on 08.09.25. Any entries received outside of these times and dates will not be included. 

To Enter:

• On ftw.riotgames.com: 🌟Download the Break and Cheer Template🌟 and create a fan sign. Upload your completed fan sign to ftw.riotgames.com to submit your entry.

• Bulk entries made from trade, consumer groups or third parties will not be accepted. Incomplete or illegible entries, entries by macros or other automated means (including systems which can be programmed to enter), and entries which do not satisfy the requirements of these Terms and Conditions in full will be disqualified and will not be counted. If it becomes apparent that an entrant is using a computer(s) to circumvent this condition by, for example, the use of ‘script’, ‘brute force’, masking their identity by manipulating IP addresses, using identities other than their own or any other automated means in order to increase that entrant’s entries into the promotion in a way that is not consistent with the spirit of the promotion, that entrant’s entries will be disqualified, and any prize award will be void.
• Moderation: All entries will be strictly monitored by the Promoter. The Promoter and their agents reserve the right to reject any entries for any reason in their sole discretion and the Promoter will reject entries which, in the reasonable opinion of the Promoter:
  1. contains any content that is offensive or could reflect negatively on the name, reputation, or goodwill of the Promoter or any brand partner;
  2. Includes trademarks, logos, or copyrighted material not owned by the entrant or used without the right holder's prior written permission (including famous names, company names, etc.);
  3. defames, misrepresents, or insults other people or companies, including, but not limited to the Promoter (including its partners);
  4. Promotes any political, blasphemous or religious agenda or any image deemed to incite religious hatred;
  5. is deemed to be distasteful, degrading or will in any way cause offence:
  6. Contains images of third parties who have not expressly consented to feature in promotion;
  7. Any social media name or profile photograph which contravene the above will be void, and any entries will not count and
  8. Any entry that contains any computer viruses, worms, Trojan horses or other potentially damaging computer programs or files

The Promoter and their agents reserve the right, but not the obligation, to monitor and review the content submitted, and to remove or refuse to take forward as an entry any content submitted that the Promoter does not deem, in its sole discretion, to be appropriate, or which the Promoter deems to violate any of these Terms and Conditions. The Promoter reserves the right to report any content violations to the appropriate authorities.

The Promoter does not guarantee that you will have any recourse to edit or delete any content you have submitted. The Promoter has the right to remove or refuse to post any entry for any reason. You acknowledge that you, not the Promoter, are responsible for the Contents of your submission. None of the Content that you submit shall be subject to any obligation of confidence on the part of the Promoter, its agents, subsidiaries, affiliates, or third-party service providers and their respective directors, officers and employees. The person who uploaded the comment is the individual who is entered into the Prize Draw

The Prizes:

• There are 100 prizes available to be won in total:

• 1st place: Trip for 2 to the LEC Finals in Madrid, including round-trip travel, accommodation, and tickets to the LEC Finals event
• 2nd place: 100€ Riot Games Store Voucher, 1 “Have a break” emote and 5 KitKat Hextech chests (Digital Items for the Videogame ‘League of Legends’)
• 3rd place: 50€ Riot Games Store Voucher, 1 “Have a break” emote and 5 KitKat Hextech chests (Digital Items for the Videogame ‘League of Legends’)
• 4th to 10th place: 1 “Have a break” emote and 5 KitKat Hextech chests (Digital Items for the Videogame ‘League of Legends’)
• 11th to 50th place: 1 “Have a break” emote and 1 KitKat Hextech chest (Digital Items for the Videogame ‘League of Legends’)
• 51st to 100th place: 1 KitKat Hextech chest (Digital Item for the Videogame ‘League of Legends’)

In the event of unforeseen circumstances, the Promoter reserves the right to substitute the prize for an alternative of equal or greater value.

Please allow up to 28 days for delivery of the prize from the date of winner acceptance.

The Promoter cannot be held responsible for any third-party products or services.

Winner Selection & Notification / fulfilment

There will be 100 winners selected by the following criteria and judged by the Challenge Committee.

Creativity & SB Theme integration (40%)

• Entries should demonstrate originality and a connection to the "Spirit Blossom" theme
• Unique ideas, storytelling, and integration of League of Legends and team identity are encouraged

Effort & Execution (40%)

• submissions should reflect clear effort and care in their creation
• Low-effort entries (e.g. stick figures) will not be considered
• AI-generated content is prohibited

Overall Presentation & Quality (20%)

• Visual appeal, attention to detail, and a clear and well put-together fan sign

The jury team may ensure diversity in team representation when selecting winners, so that submissions across multiple teams are recognized (not part of the Judging Criteria).

There is a maximum of one (1) win per person. The Winners will be contacted within 5 standard working days of the closing date informing the winner to direct message the Promoter and then they contacted and will be required to respond via a secure claim URL to confirm eligibility, give certain information, including their preferred choice of character plus acceptance of the prize within 3 days of initial contact. Inaccurate information may result in the prize being forfeited. In the event any winner does not respond to communications within the 3 days of initial contact, the Promoter reserves the right to forfeit and withhold the prize from this potential winner and allocate that prize to an alternative winner selected next in line as a reserve at the same time as the original.

On completion of the validation process, the prize will be sent via email within 10 days of verification to the confirmed winner.

The Promoter is not responsible for any taxes, customs charges or other costs required for or related to receiving the prize.

The Promoter will further not compensate any prize that cannot be redeemed or received by a winner due to customs or other local regulations or that is damaged, delayed or lost.

Winners are responsible for declaring and paying any applicable taxes and charges that may apply on the value of a prize awarded in the winner’s jurisdiction.

GENERAL

Anyone, who in the Promoter’s absolute discretion, is acting in a manner that undermines the operation and integrity of the promotion or in any way which gives an unfair advantage will be disqualified and any persons seeking to use such information gained will be disqualified.

Limitations of liability: insofar as permitted by law, the Promoter does not assume any responsibility for:

a) Any faulty, incorrect, failed or erroneous electronic data transmissions;

b) Communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, satellites, servers, computer or provider utilised in any aspect of this promotion;

c) entries lost, damaged or delayed. Proof of sending will not be accepted as proof of receipt

d) Inaccessibility or unavailability of the internet or any website/social media site or any combination thereof.

If for any reason the promotion is not capable of running as planned for reasons including but not limited to tampering, unauthorised intervention, fraud, technical failures or any other causes beyond the control of the Promoter which corrupt or affect the administration, security, fairness, integrity or proper conduct of this promotion, the Promoter reserves the right (subject to any written directions given under applicable law) to disqualify any individual who tampers with the entry process and to cancel, terminate, modify or suspend the promotion or invalidate any affected entries but will endeavour to minimize the effect to entrants in order to avoid undue disappointment.

If an act, omission, event or circumstance occurs which is beyond the reasonable control of the Promoter and which prevents the Promoter from complying with these Terms and Conditions, such as a change to a venue or an alteration or cancellation of an event, the Promoter will not be liable for any failure to perform or delay in performing its obligation.

By entering the promotion the entrant agrees that the Promoter may contact them to ask whether they want to participate in publicity relating to the promotion.

The Promoter cannot accept any responsibility for any damage, loss or injury suffered by any entrant entering the promotion or as a result of accepting any prize. Nothing shall exclude the Promoter’s liability for death or personal injury as a result of its negligence.

By entering this promotion, all participants will be deemed to have accepted and be bound by these Terms and Conditions.

Subject to the Promoter’s Privacy Policy, the winners’ surnames will be made available on request from 13.09.25 for a minimum of three months, by sending an email titled "KitKat® Gaming: FTW: Break & Cheer Summer 2025" to: consumer.services@uk.nestle.com. If any winner objects to their information being published, then they can contact the Promoter by emailing consumer.services@uk.nestle.com.

The Promoter shall have sole and final determination as to which entries are genuine and therefore eligible to take part in this promotion. The Promoter’s decision is final and no correspondence will be entered into.

If any provisions of these Terms & Conditions are judged to be invalid, illegal or otherwise unenforceable, then it shall be severed and deleted from these Terms and Conditions and the remaining clauses shall survive and remain in full force and effect.

Participating countries where legal only. Entrant’s responsibility to verify if the laws of their country allow.

These Terms & Conditions (and any non-contractual disputes/claims which arise out of or in connection with them) will be submitted to the exclusive jurisdiction of the English and Welsh courts.

Data Protection:

The Promoter will only use the personal details supplied for the administration of the promotion and the auditing of the entries where necessary and for no other purpose, unless we have your consent/you have opted-in to receive future marketing communications. The surname and country of the verified winners will be made available as set out above and the winner can object to this by emailing consumer.services@uk.nestle.com. Otherwise, your personal details will at all times be kept confidential and in accordance with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018 as applicable. To see the Promoter’s Privacy Policy visit: www.nestle.co.uk/privacypolicy. You can request access to your personal data, have any inaccuracies rectified or request deletion of personal data by sending an email to consumer.services@uk.nestle.com. By participating in the promotion, you agree to the use of your personal data as described here. You can withdraw your consent at any time. For the purpose of the promotion, requests to delete personal data can only be actioned after the promotion has concluded.

Promoter:

Société des Produits Nestlé S.A. a company incorporated and existing under the laws of Switzerland, having its offices at Avenue Nestlé 55, CH-1800 Vevey, Switzerland, with the commercial register number CHE109.815.753.